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AN INTERVIEW WITH ALICE POPE

Alice Pope is a senior editor for Writer’s Digest Books. Of considerable interest to SCBWI members, she is the sole editor of the 2001 Children’s Writer’s & Illustrator’s Market. Chris Klimowicz, a reviewer for NJSCBWI’s Little Miracles print newsletter, recently described the CWIM as an essential tool that serves both the professional and aspiring writer and illustrator.

To read Chris’s complete review in our Newsletter, click here.

Alice was kind enough to discuss her position and duties with Writer’s Digest.

Would you tell us a little about yourself? What is your title and responsibilities at Writer's Digest? How long have you been with them and edited the CWIM?

I've been at my company for almost nine years. I've worked on CWIM since the 1994 edition, starting as sole editor on the 1996 edition after asking for the job for several months. I've always loved children's books. One of my favorite perks of my job is getting a lot of free books! Many of the books I get while working on CWIM I donate to a school library or a literacy group. There are always a few that I just can't part with.

I'm also the senior editor of our market books department, and work on various projects on our other annuals (we do eight of them). However, CWIM is my main job and takes up most of my time throughout the year.

In compiling the listings, what is the process? How do you approach publishers for information?

We keep a database, and each year in June or July we mail "verification forms." We send what was printed in last year's edition to all the publishers, magazine, etc., and ask them to update it. Later, we contact listings that haven't gotten back to us, faxing and phoning them.

To get new listings, we mail questionnaires year-round. I check directories, newsletters, trade publications, the Internet, etc., for leads on new publishers or magazines, new imprints, etc.

 

Do all the publishers respond to your request for information? Have any turned you down or not responded?

I'm not sure of the percentage, but most publishers respond to us eventually. I think many editors feel they'd be better served by giving us correct information on their needs and policies than by not being included in the book. If we don't get a response from a publisher, we will not include them, however.

How would you describe the CWIM? How has it changed and evolved over the years?

I like to think of it as a annual guide full of information and inspiration. It's not just a source of information about publishers, magazines, conferences, contests, etc. There are also many articles and interviews. As the CWIM editor, this is my favorite part of the book to work on. Articles like "First Books" offering new authors' and illustrators' experiences and my "Insider Report" interviews allow readers to share the experiences of others who do the same thing.

When the book started there were very few articles and not nearly as many listings. The 1989 edition was very thin! Since I've been working on CWIM, the page count has gone up, there are a lot more articles and interviews, and I've added a section of agents & art reps. I'm always open to suggestions on how to make the book better and more user-friendly.

What prompted Writer's Digest to first publish a guide for children's book writers and illustrators?

I wasn't around when it was started (1989), but the editors at the time felt that children's writers needed their own book with information specifically for them, unlike what was offered in Writer's Market, and illustrators interested in children's publishing needed more information than offered in Artist's Market. Children's books were booming in the 80s, so it seemed like a natural.

What feedback have you received from readers and also publishing publishers?

I get a lot of great feedback from readers, especially now that there's email. It's also wonderful to meet people in person at conferences and hear that people have used CWIM and gotten published. That certainly makes my day! I also love to hear writers refer to it as their "bible."

As I mentioned earlier, I appreciate suggestions on how to make the book better, who people would like to see interviewed, etc. And I want to hear about any problems people have with companies listed in CWIM.

As far a publishers go, I got my favorite feedback last year from an editor who appeared in an Insider Report. She hadn't seen CWIM before and when she got her copy she emailed me to say that she was re-doing her form rejection letter to "refer people to your wonderful book." (I still have the email saved.) I wish every editor would do that!

What are your plans in terms to adapting the guide into electronic media?

As of August, 2000 writersmarket.com debuted, an online version of Writer's Market. If it proves the success we except it to be, the format will be adapted for other books including CWIM. In the next few years, I suspect it will be available online as well.

One advantage of the online versions is that we have no limit to the amount of information we can offer. Writersmarket.com includes listings and articles we don't have room for in the print version. Also, our online books will be constantly updated.

With all the editorial changes, do you offer any type of "update" prior to the 2001 edition?

Four times a year CWIM updates are printed in the Children's Book Insider newsletter. That's all we do as far as updating at this point, but, as I said, once we're online, readers can get updates when we do.

As editor, would you elaborate how the guide helps both beginning and advanced writers and illustrators?

CWIM offers beginners the basic information they need to start submitting their work–information on manuscript formats, promo pieces for illustrators, self-addressed, stamped envelopes, editorial etiquette and the like.

I also try to mention SCBWI as much as possible throughout the book so new writers and illustrators will learn about–and hopefully join–the organization.

For more advanced writers, particularly those working without an agent, the updated listing information and the brand new listings are useful. I also offer articles on specific areas in the realm of children's writing, such as non-fiction or writing for boys. I hope these articles offer published writers new ideas and tips about areas they haven't delved into but maybe have considered.

The interviews we offer, I hope, appeal to both new and established writers and illustrators. It's great to hear from others who are doing what you're doing and hear the different way creative people work and the various paths they took to achieve their goals.

Is there anything else you'd like to add?

If anyone wants to email me, they can reach me at cwim@fwpubs.com.


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